Introducing AdSense Native ads

Today we’re introducing the new AdSense Native ads -- a suite of ad formats designed to match the look and feel of your site, providing a g...

Introducing “Ad balance” - focus on your best-performing ads

May 8, 2017 Update: We've heard your feedback on the empty spaces resulting from an unfilled ad unit. Over the next few weeks, we’ll be...

More control over the ads you serve on your site(s)

We’ve heard the feedback that publishers like you have shared about wanting more ways to control the ads showing on your site(s). Today, we’...

Meet the new AdSense user interface

Editor's Note: This post was originally published in October 2016 and has been updated with the most recent product announcement.  Over ...

Content is king

Publishers are constantly faced with the question of how to balance content and ads to provide the best possible experience for your users. ...

Launching AdSense Labs - the home for betas

Today we're launching AdSense Labs, a new subtab under the Optimization tab , where you’ll find new experimental features you are eligi...

More personalized recommendations with automatic experiments

Today we’ve launched automatic experiments*, the latest addition to our suite of optimization tools. Enabling this feature allows us to run ...

Block wisely with Impression charts in the Ad review center

Today we’ve launched impression charts in the Ad review center. Impression charts provide you with insights into the frequency at which indi...

Matched content: designed to engage your users and increase visitor duration

Last year we launched Matched content to help publishers promote their own content to readers. Since then, we’ve run some experiments and f...

Meet AdSense’s next generation ads: Page-level ads

Today, we’re excited to introduce AdSense’s next generation ads. Page-level ads is a family of ad formats that offer a new and innovative wa...

Now you can also earn money with Matched content

Last year we launched Matched content to help increase user engagement on your site by promoting relevant content from your site to your vi...